Felix Chevrolet / Lowrider - By Memo

For Felix Chevrolet, I created photography and social media content that celebrates the intersection of classic and modern culture. Shooting a lowrider both in front of and inside the dealership, I captured the essence of LA's iconic lowrider culture, paying homage to its roots while aligning with Felix Chevrolet's modern brand. This project was designed to visually bridge the past and present, connecting generations and showcasing the brand’s deep ties to the community’s cultural heritage in a fresh, compelling way.