Xicano Tequila - By Memo

As Media Manager for Xicano Tequila, I had the opportunity to lead and shape the brand’s entire media presence. From crafting social media content that echoed the brand’s cultural authenticity to producing and editing visuals that highlight its premium essence, I handled every aspect of media. This included strategizing content that aligned with George Lopez's vision & team, ensuring seamless execution from concept to publication. Every post, graphic, and video was carefully curated to bring Xicano Tequila’s bold identity to life, creating a media presence as smooth and memorable as the tequila itself. #memortega